Hunvalski Vodkalots – a social experiment

The influence of social content on search is astounding. Never before has it been possible to see such quick paced change across the Google SERP.

At this years imedia summit Amnesia have started a social experiment in the form of @Hunvalski.

The idea of this experiment is to see the amount of search results that can be generated for the term Hunvalski (a term that previously had zero results).

Hunvalski Vodkalots travelled from Russia to Australia’s Hunter Region to open a ski resort in preparation for the coming ice age, or so the legend goes. What is the fate of this mysterious and charming Russian drunk, pursuing his dreams in the great down under? Only time will tell…

I recommend everyone get on board and follow @Hunvalski, not only is it a fun experiment, but his tweets are actually fairly entertaining!


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