I was sitting in an airport at 6am, waiting to board a flight when I observed a photo of Lady Gaga and the following thoughts occured to me.
5. An overtly sexualised presentation can make even the poorest product (see lack of talent) successful
4. Controversy sells
3. Honesty and transparency are the hot topics in marketing but at the moment, but sometimes it helps to create a little mystique by being (sexually) ambiguous
2. Look different, make your branding and packaging stand out in a crowd and be original (ish)
1. Pants are optional