The Power of the Meme: Claire – Chk Chk Boom

I’m sure by now everyone has seen the video on NineMSN of the girl who witnessed the shooting in Kings Cross.

This video went online 2 days ago and has escalated into a meme instantaneously.

Here is what I mean:

Original:

http://news.ninemsn.com.au/national/814694/man-shot-twice-in-leg-in-inner-sydney

Meme links:

http://is.gd/BAHg
http://bit.ly/492m0n

and I am sure there are many more out there.

While this is not actually a marketing effort, it is a great example of what could hypothetically be achieved if one created the ultimate social media friendly content. This sits more with creative departments than with media, but everyone in any kind of digital communications team should have an understanding of how these memes grow, morph and are amplified by the echo chamber of social media.

I have no grand insight out of this, it’s just something to ponder.

Advertisements

One thought on “The Power of the Meme: Claire – Chk Chk Boom

  1. Not an easy thing to do but something I would love to see explored. Although the problem is these are usually very grass roots, and as soon as someone steps in to push, resistance pushes back harder.

    I also like how you filed this under “LOL”.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s